1. Use larger fonts.
According to Smashing magazine,
using fonts smaller than 16 pixels can decrease your website’s
readability. Your site’s font size should be larger than or equal to 16
pixels.
Also, your site should be readable across multiple devices – desktop or mobile.
The line length, height and font size should be balanced.
2. Open external links in a new window or tab.
Having
external links that open in the same window or tab will take your
readers away from your site. To keep them longer on your site make
external links open in a new window.
However,
you can have internal links open in the same window or tab as it would
point to an another page on your own site. Thus, reducing the bounce
rate.
Setting all the externals links within your content to open in a new window will keep your readers retained on your site.
3. Interlink your posts.
Internal links are the links which points to a web page of your own site and not to an external website.
Having
two or three internal links within your posts which keep your readers
or visitors engaged with your content. This will ensure that they read
or open more than one page and thus reduces the bounce rate of your
blog.
A quick SEO tip: Try to interlink higher in your posts.
The
links placed within the first two paragraphs of your post are likely
pass more link juice compared to the ones which are placed towards the
bottom of the post.
4. Include speed bumps.
Making your posts more scannable increases the chances of your readers to stay longer at your site and explore it further.
You
might be wondering, what are speed bumps? Speed bumps are nothing but
the sub-headings, bold, italics, etc. that catch your reader’s eye.
You
can make important points as your sub-headings. Including the sub
headings will force your readers to slow down, stop and read it.
5. Have a good site design.
A
simple website design is much better than the one which is overwhelming
and confusing. Right color combinations and easy navigation contribute
to a great site design.
Do the following to convince your visitors to stay longer through the power of your site’s design alone:
1. Use a responsive layout.
2. Do not put up too many Ads above the fold.
3. Avoid too much text and poor formatting.
4. Use sub-headings and larger fonts.
6. Reduce your website loading time.
“The
percentage of users users who hit a page and then quit that page (i.e.
bounce) before the page even loads” is actually an incorrect definition
of bounce rate.
According to Rigor, If
the page does not load, or if the user bounces from a slow page load,
the analytics platform won’t register the user at all.
Your website’s analytics measurements begin only after the website is loaded. People who leave your website even before the pages load will not register as bounces.
But
to play safe, always work to reduce your website loading time because
people leaving your site even before it gets loaded will not be
considered as a bounce but will surely decrease the number of readers of
your site.
Over to you!
Do you have any other insightful tips to decrease bounce rate? Let us discuss in the comments below.
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